www.JOEBROWNS.co.uk

Introduction
Welcome to my analysis of the website Joe Browns. This is a transactional site that sells mainly clothes, accessories and gifts.

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eCommerce
A transactional website is a site where you can buy things from; perhaps a service (insurance) or goods (a book etc). Money is electronically transferred when something is purchased, and personal details are taken by the company from the customer.Databases play an important role on these transactional websites, as they keep personal information about their customers; e.g. name, address etc. There may be a separate database for bank details, and another for product details. There may be a database for items in stock, and a database of past purchases.

The purpose of the site and how successfully it meets this objective
The website is one offering goods rather than services. When you first look at the homepage it becomes apparant what kind of audience the site is aimed at. The colours are bright, and eye-catching, and there are stars and patterns to attract younger people. [see pic 'homepage print'] At first it looks as though there is a lot going on, and it all looks a bit busy; but when you get used to the bright colours you can see that there is a simple layout. See How is it structured.

The goods and/or services it offers
include: gifts/accessories, clothes, adventure - check if adventure is a service?

The product information provided

How it is structured
There is a navigation bar down the left hand side, advertisements down the right and welcome text in the middle column. Along the top is the website banner, your shopping basket and the different tabs a member of the site may use; e.g. Log In, Track Order and Contact.

The sites usability and accessibility

The techniques used to engage, retain and entice customers

Types of transactions that can be made

The methods used to capture customer information

The customer 'experience' offered

Conditions of purchase