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How it is structured & the sites usability and accessibility

On the homepage there is a navigation bar down the left hand side, advertisements down the right and welcome text in the middle column. Along the top is the website banner, your shopping basket and the different tabs a member of the site may use; e.g. Log In, Track Order and Contact. Wherever you are on the site, you will have the banner across the top and a navigation bar down the left hand side. In addition to this, there is also quicklinks to each section and subsection at the bottom of the page, which is useful as you don't have to scroll all the way back up a long page to navigate to somewhere else. The links aren't made to look attractive, they are just there simply for navigational purposes, and making the site easier to use.

To browse through footwear, you can go to clothing> footwear and then browse through all footwear or by looking at mens and womens seperately. You can also use the search facility to search footwear quickly; the search tool also allows you to find a specific product quickly by typing in a keyword or the product code. Although the website is not that big, it is still useful to find a product quickly. Something I quite like about the search tool, is that if you search something that gets no results, instead of the usual 'sorry, we cannot find what you are looking for' message, you have tips on how you can improve your search. There is also a contact number if you are still struggling to find what you are looking for. This is what appears if your search is unsuccessful;

It is easy to navigate round, especially if you are browsing for a particular type of item, as you can sort clothes into sections (e.g. shirts, jackets etc) and then view these by subsection; male and female. You can see both men and women's clothing at the same time, but you still can only view clothes by section. I think there should be an alternative, because it is quite irritating if you are looking through and you have to keep going back to change which category you are looking at. However, I do not think that this way of navigating should be replaced entirely, as it is still useful to look at clothes by category if you need something specific; e.g. looking at all female coats in one place. This is how it looks when you browse clothing;

JoeBrowns do not only sell clothes, but other items too. Gifts/Accessories are sorted under the following headings;

There is also the section of the site named Adventure. These are divided into categories listed below, and have a safety notice below them.

The safety notice below reads;

Whether you are looking for an inspired gift, trying to arrange the ultimate hen or stag weekend or are in need of a corporate team building exercise, our activities are guaranteed to give you a real buzz. All have been fully researched for safety standards and are run by qualified pros.
Check out the info button to find full details about locations and any restrictions for each activity. Please feel free to give us a call on 0113 234 6070 if you have any further questions.
Once you’ve chosen the activity you want we will send you a presentation gift voucher pack within 5 days. It will contain all the activity information you need.

This is a good idea as many customers may feel wary about using these 'adventures' as they are worried about the health and safety, etc. Each category contains the different activities available with product information such as price, with a short description of what the activity involves and anybody it may not be suitable for.

The site is fairly user-friendly; The layouts, fonts and colours used are attractive and aiming at a younger audience. The clothes sold are not suitable for the middleaged/elderly, and the colour scheme shows this well. Not only does this help people realise that the clothes sold would not be to their liking, but it helps attract those who would like the items sold.