What pages are needed; what subheadings are needed; what I need to research.

Introduction
a) ecommerce
b) diagrams
c) security
d) database
e) evaluation

Introduction:
Quick welcome, candidate information.

a) ecommerce:
pages 132-140. See below.

• Give a definition:

A transactional website is a site where you can buy things from; perhaps a service (insurance) or goods (a book etc). Money is electronically transferred when something is purchased, and personal details are taken by the company from the customer.Databases play an important role on these transactional websites, as they keep personal information about their customers; e.g. name, address etc. There may be a separate database for bank details, and another for product details. There may be a database for items in stock, and a database of past purchases.

• Describe main features, give examples, evaluate it - overall effectiveness of design.
• Screen shots which are numbered and so easy to make reference to.
• Consider strengths and weaknesses throughout, but also have a section on improvements.
• Talk about the design, fonts colours etc.
• NEXT links.
• Good navigation.
• Consider:

* What is the purpose of the site? -selling goods or services?
* Is it good at fufilling its purpose?
* Easy to navigate around
* Not too cluttered, well organised and nice to look at- simple.
* If it is a large site, a search facility is essential
* Products easy to find
* Clear categories of what services/products are being sold
* Good advertising: So people know that it exists (banner adverts on websites, tv/radio/newspaper
* Website is not too slow - otherwise people will leave, and it is unlikely that they will return.
* The website should be kept up to date; with prices, images etc
* Should be easy to use and understand, and the visually impaired should find it easy to use.
* A good website should support their customers in many ways. It should have a call centre and if there are physical shops, you should be able to go there for advice and help too.
* Terms and conditions: How to return goods, how safe your bank details are with this site etc. These statements can be too long and difficult to read, but it is important that they are there.
* If it isn't clear what the website is selling, then it is failing its objectives and badly designed.

• Consider, but don't give too much detail (include in part e, evaluation)

* What is good about the site?
* What could be improved?
* How does it get customers?
* How does it advertise?
* What is its target audience?
* How does it differ from a traditional shop?
* How is it the same?
* Does it use special offers?
* Does it use promotional codes?
* Does it also have a traditional outlet on the highstreet or is it only online?
* Does this make any difference?
* Any other interesting points about it?

b) diagrams:
flow chart


2.1... information goes in but not headings
2.2... information goes in but not headings
2.3... titles go in
2.4... titles go in
2.5... information goes in but not headings

Possible headings:
The purpose of the site and how successfully it meets this objective
How it is structured
The goods and/or services it offers
The product information provided
Types of transactions that can be made
The methods used to capture customer information
The techniques used to engage, retain and entice customers
The sites usability and accessibility
The customer 'experience' offered
Conditions of purchase