Joe Browns need to collect both covert and overt information. Overt information is information that the customer is aware that they are giving you, e.g. their personal details. If you register as a member on JoeBrowns, you only have to give your details once; i.e. address, email address etc. You may need to enter your security code when buying something, but your card number is stored. If you do not register and choose to make a one-off purchase, then you need to fill out this form every time you buy something;
After giving your contact details, you need to enter your card details.
They also need to keep covert information, which is information that you don't know is being collected, e.g. your I.P address. Joe Browns log your I.P address everytime you make a transaction. This allows them to know where abouts in the world their customers are from, so they can track any fraud and know where to aim their advertising.
Joe Browns also store cookies to your computer. This is for a number of reasons. They allow you to personalise the site, help with online sales and allow the site to keep an idea of users interests etc, allowing them to update the site in a relevant way. Cookies allow the website to remember you - for example, when you sign into a website and it has the option to remember your address. This is not offered on JoeBrowns but is an example of a way that cookies are used.
The customer 'experience' offered
Conditions of purchase
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