Ctd

The goods and/or services it offers

This website sells clothes, accessories and gifts as well as adventure days. Adventure days include activities like paintballing, makeovers and bungee jumping. You cannot tell from the name of the website or the url what products are sold, but the homepage makes it fairly clear. However it could be clearer; the thing that draws your attention is the picture of two jumpers. Then, at a closer glance you notice the navigation bar, and read the introduction which gives some information about the products in season. I think the homepage could be improved as it is not extremely clear about what is being sold straight away. The clothes are listed under male and female, and there is a product list which shows every product available to buy. (see picture, right)

The product information provided

As you are browsing through clothing, basic product information is provided next to each product. This consists of price, materials used, length/width etc. There is also a short description of the product; this is written about a necklace:

Stunning glass heart - brilliant for any outfit.

Glass, Cord - Nickel and Lead Free.

17Inch Expandable, Pendant 1.5Inch x 1.5Inch

colour of beads may vary slightly..
Price: £9.95

For adventure, product details are a bit different. The language used is to entice you to take part in the adventure. I will look at this more closely later. Here is an example of product information for bungee jumping.

3, 2, 1, BUNGEE! These are the last words you will hear before launching yourself from a 170ft platform and plummeting rapidly towards the ground. Once you have jumped, a euphoric sense of achievement fills your body with the knowledge that you have jumped with nothing more than an elastic band to save you!

You can look more closely at clothing product details, checking whether it is in stock in your size or not. You can view the size chart, e-mail the product to a friend, choose which colour/pattern you want (if applicable) and add it to your basket to buy. You can also view the product more close up by looking at a larger image; but this could be improved by looking at different angles and zooming in.

How it is structured

The sites usability and accessibility

The techniques used to engage, retain and entice customers

Types of transactions that can be made

The methods used to capture customer information

The customer 'experience' offered

Conditions of purchase