WWW.JOEBROWNS.CO.UK
Then analyse it. What is good about the site? What could be improved? How does it get customers? How does it advertise? What is its target audience? How does it differ from a traditional shop? How is it the same? Does it use special offers? Does it use promotional codes? Does it also have a traditional outlet on the highstreet or is it only online? Does this make any difference? Any other interesting points about it?Once you have completed your post, go to other peoples blogs and comment on their findings. Do you agree? How does their shop differ from yours? What do you find interesting about their post?
To buy an item of clothing from Joe Browns, you use the navigation bar to select 'Clothing'. There's different categories for the attire, and they're divided into male and female sections. You select your item of clothing for the right gender, and then when you see something you like, you click on the bar that says Larger Image/More Info/Buy. You can then see a description of the product and a larger image. You can also see if your size is in stock, low in stock, sold out or whether there will be a 5 weeks wait. The item is then added to your basket.
There is not just clothing as an option to browse through but gifts/accesories too. Because this is in a different category, it is easy to search for a gift for someone. Also, if you're thinking about where to go to buy a gift, you'll remember that Joe Browns has a section dedicated for gifts. In this section, there are subsections; e.g. accesories/gifts, bags, belts, bracelets, unusual. Unusual contains items such as 'pebble survival kits', for example the heart throb kit contains rose petals, chocolate heart, candy love hearts, love note etc. These 'unusual' gifts make Joe Browns unique, and once you've visited it you'll automatically think of it again when trying to find an original present for a friend.
There is a section called bargains. In this, you can find all of the sale items. The bargains heading is written differently to the other items in the navigation bar - it is red rather than purple, slightly larger and also in italics. This is to attract customers to it.
A unique feature of this online shop compared to others is the adventure section. Here you can buy gift vouchers for activities such as bungee jumping, racing and pamper sessions at a spa. The only other shop I'm aware of that offers this, is Argos.
Unlike most shops, this also has sections that aren't related to purchasing clothes. There is a section of music where you can listen to unsigned/unknown artists, and there is a section called Things We Like - which is just what it says it is; a list of the different things the makers of the site like. This is interesting to read and a bit different to most other sites. This, along with the colour scheme, appeals to young adults and teenagers.
A disadvantage of the site is that of all online shops; you cannot try anything on. However, the pictures provided are quite clear, but this could be improved by having various pictures of the item or an interactive item that you can zoom in on and move etc. Joe Browns is not very well advertised, but as it looks attractive and offers such original gifts and unique clothing, it probably gets new customers by word of mouth. Joe Browns also has a myspace page which is used to promote the site.
Then analyse it. What is good about the site? What could be improved? How does it get customers? How does it advertise? What is its target audience? How does it differ from a traditional shop? How is it the same? Does it use special offers? Does it use promotional codes? Does it also have a traditional outlet on the highstreet or is it only online? Does this make any difference? Any other interesting points about it?Once you have completed your post, go to other peoples blogs and comment on their findings. Do you agree? How does their shop differ from yours? What do you find interesting about their post?
To buy an item of clothing from Joe Browns, you use the navigation bar to select 'Clothing'. There's different categories for the attire, and they're divided into male and female sections. You select your item of clothing for the right gender, and then when you see something you like, you click on the bar that says Larger Image/More Info/Buy. You can then see a description of the product and a larger image. You can also see if your size is in stock, low in stock, sold out or whether there will be a 5 weeks wait. The item is then added to your basket.
There is not just clothing as an option to browse through but gifts/accesories too. Because this is in a different category, it is easy to search for a gift for someone. Also, if you're thinking about where to go to buy a gift, you'll remember that Joe Browns has a section dedicated for gifts. In this section, there are subsections; e.g. accesories/gifts, bags, belts, bracelets, unusual. Unusual contains items such as 'pebble survival kits', for example the heart throb kit contains rose petals, chocolate heart, candy love hearts, love note etc. These 'unusual' gifts make Joe Browns unique, and once you've visited it you'll automatically think of it again when trying to find an original present for a friend.
There is a section called bargains. In this, you can find all of the sale items. The bargains heading is written differently to the other items in the navigation bar - it is red rather than purple, slightly larger and also in italics. This is to attract customers to it.
A unique feature of this online shop compared to others is the adventure section. Here you can buy gift vouchers for activities such as bungee jumping, racing and pamper sessions at a spa. The only other shop I'm aware of that offers this, is Argos.
Unlike most shops, this also has sections that aren't related to purchasing clothes. There is a section of music where you can listen to unsigned/unknown artists, and there is a section called Things We Like - which is just what it says it is; a list of the different things the makers of the site like. This is interesting to read and a bit different to most other sites. This, along with the colour scheme, appeals to young adults and teenagers.
A disadvantage of the site is that of all online shops; you cannot try anything on. However, the pictures provided are quite clear, but this could be improved by having various pictures of the item or an interactive item that you can zoom in on and move etc. Joe Browns is not very well advertised, but as it looks attractive and offers such original gifts and unique clothing, it probably gets new customers by word of mouth. Joe Browns also has a myspace page which is used to promote the site.
2 comments:
lots of really detailed information :) I LIKE !
This is really good with loads of detail :D
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